JVM Path - Error loading jvm.dll

I am performing a new installation on the following:

Windows 2008 R2 service pack 1

CF Enterprise 9.0.2

Single Web Server installation using IIS

SQL Server

I am getting an 'Error loading: C:\Program Files\Java\jdk1.7.0_06\jre\bin\server\jvm.dll' when trying to replace the delivered JRE with a more recent version that I have downloaded and installed from Oracle.

I have verified the location is correct, and have escaped the backward slashes correctly -

java.home=C:\\Program Files\\Java\\jdk1.7.0_06\\jre.

I believe I have the Windows permissions correct to the location of the C;\program files location (same as to the location of the Coldfusion9 folders).

Any thoughts?

Thanks in advance.

Libby H.